L!X Innovations

As a small marketing department, we were able to create a brand from scratch. I led a small team of designers, both internal and external, to help establish a brand that grew and was eventually sold for over $250 million. This involved branding, marketing, and digital assets. We successfully differentiated ourselves in a highly competitive market and, through design and marketing, developed a brand that not only became well-known among consumers but also fostered brand loyalty.