Professional Profile

Graphic and Web designer with over 25 years of experience in a wide range of media including print, web and digital design. An extremely creative and knowledgeable professional who has an extensive understanding of both the creative and functional parts of the creative process in multiple areas and mediums. A rare blend of skills developed from the discipline and design structure of print combined with the knowledge and technical understanding of digital and web. An inspired designer who is always driven to refine and improve every project with a deep reverence for the entire creative process.

Experience

SENIOR Lead Graphic & Web Designer

TJP Labs
February 2024 – September 2024

  • Led the creative development of a new product and brand, driving over $1 million in sales and expanding into multiple countries. Secured partnerships with A-list celebrities and influencers.

  • Led the creative development and production of marketing materials, including ads, flyers, logos, and web design for current and new product lines.

  • Collaborated with top management and investors to establish product branding and visual identity, driving market success.

  • Played a pivotal role in designing product packaging and labels in compliance with government regulations, ensuring legal adherence.

  • Created high-quality assets for partnerships with major brand ambassadors, including Mike Tyson and WhistlinDiesal.

  • Streamlined marketing asset management with the implementation of a cloud service to organize digital resources.

SENIOR Lead Graphic & Web Designer

The Juice Punk
April 2019 - February 2024

  • Spearheaded the design and branding of a new product line that sold for over $250 million within two years of creation.

  • Led the creation and management of marketing materials (websites, ads, packaging) across multiple countries, ensuring regulatory compliance.

  • Directed a team of designers to execute creative concepts aligned with business objectives, strengthening brand identity.

  • Orchestrated and deployed weekly email campaigns, maintaining high compliance standards and creative integrity.

  • Managed external contractors, including designers and web developers, for high-quality deliverables and project efficiency.

Lead Graphic & Web Designer

FindLaw Canada - Thomson Reuters
May 2016 - April 2019

  • Designed 40+ award-winning websites for external clients, focusing on user-centered design and accessibility compliance (AODA).

  • Developed prototypes, engaging directly with clients to refine and implement designs according to their specifications.

  • Collaborated with development teams to ensure seamless integration of design elements into fully functional websites.

  • Worked closely with sales teams to translate client needs into effective design solutions, boosting customer satisfaction.

Lead Graphic & Web Designer

Thomson Reuters
January 2011 - November 2018

  • Designed and launched over 380 responsive email campaigns annually, meeting best practices and compliance standards.

  • Led the creative efforts for 6 annual high-profile events, delivering 200+ creative assets and achieving $1.5 million in revenue.

  • Oversaw the redesign of 3 major websites, optimizing user experience and legal compliance, resulting in 3.4 million impressions.

  • Managed and mentored a team of designers, ensuring quality control, workflow prioritization, and seamless project execution.

  • Designed and implemented a CMS system, streamlining marketing team workflow and enhancing overall productivity.

Skills

 
 

Technical Skills

  • Adobe CC

  • Photoshop

  • Illustrator

  • InDesign

  • Dimension

  • Substance

  • Acrobat

  • Dreamweaver

  • Microsoft Office 365

  • Filemaker

  • Wordpress

  • HTML

  • CSS

  • Mac OS

  • Mac Server

Skills

  • Google Analytics

  • SEO

  • Creative Thinking

  • Brand Strategy

  • Asset Management

  • Google Analytics

  • SEO

  • PPC

  • Communication

  • Client Management

  • Improving Efficiency

  • Product Development

  • Team Leadership

  • CMS implementation

  • Project Management

  • Mac OS Support

  • Multichannel Marketing

Extra

  • AODA Compliant Training

  • CASL Compliant Training

  • Fusion 360

  • Sketchup

  • Cura

  • Blender

  • Z-brush

  • 3D Printing

  • Laser Cutting

  • Chris Orwig - Photoshop Portrait Retouching

  • Team Treehouse - Wordpress , CSS,

  • HTML, Javascript, CMS,

  • Development Tool

  • Painting, Sculpting, Airbrushing

 
 

 Education

GRAPHIC DESIGN DIPLOMA PROGRAM
Durham College/UOIT September 1999 - May 2002